Privacy Policy

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you

• Screen our orders for potential risk or fraud

• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We do not sell your Personal Information to any third-party advertisers for their advertising.

If you no longer wish to receive marketing or promotional communication from us, you have the option of unsubscribing from our mailing list for that type of communication.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use Device information for advertising and retargeting purposes.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use BigCommerce to power our online store--you can read more about how BigCommerce uses your Personal Information here: https://bigcommerce.com/privacy/. Personal information that is shared with BigCommerce is only used for transactional purposes that are necessary to communicate your order details and process your transaction. Personal information is not stored in BigCommerce until a transaction has started.

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Browsing information is shared with Google Analytics lawfully and as per industry regulations, as outlined in Google's privacy policy. Data tracked via Google Analytics is anonymized and does not contain personal details. Your browsing details will only be accessible upon accepting cookies on our website or webchat. 

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout/.

We use Google Tag Manager to manage and deploy various tracking technologies and third-party services on our Site. Through Google Tag Manager, we may share your Device Information with various service providers including HubSpot (for customer relationship management), Trustpilot (for collecting and displaying customer reviews), and other analytics and marketing platforms. Each of these third-party services has its own privacy policy governing how they use your information.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's (“NAI”) educational page at https://networkadvertising.org/understanding-online-advertising/how-does-it-work/.

You can opt out of targeted advertising using the following links:

• Facebook - https://facebook.com/settings/?tab=ads/

• Google - https://google.com/settings/ads/anonymous/



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.